Asking Pulse a question

Pulse is the reporting in Analytics. You don't need to build a report: type the question the way you'd ask your manager.

Asking

1. 1Open Analytics.
2. 2Type your question in the box at the top, such as "Why did members cancel last month?"
3. 3Read the answer.

What comes back

• A chart, such as daily cancellations over the last 30 days.
• A short explanation, such as: cancellations jumped 11 days ago, and most came from members who stopped showing up the week before.
• The numbers behind it, and the list of members involved.
• A suggested next step, such as win-back messages to the members who look ready to quit.

What you can do with the answer

Open the list of members, export it to a spreadsheet, ask a follow-up question, or approve the suggested outreach. If you approve, Cortex messages those members and keeps following up.

Questions worth trying

• Why did cancellations go up?
• Which classes bring in the most revenue?
• Who hasn't been in for two weeks?
• How many trials became paying members this month?

You can see an example question and answer on the Pulse page.