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Guides for fitness app owners

How to plan, launch and grow a fitness or health app, from a team that has built them since 2012.

How much does it cost to build a fitness app?

What moves the price of a fitness app up or down: the devices you need, your video library, custom features, subscriptions and who runs it after launch.

October 21, 2026 · 5 min readRead the guide

Onboarding question: what is your focus, strength or conditioning

More guides

Building your appPutting your fitness app on Apple TV, Roku and Fire TVWhat changes when your workouts move to the living room TV: signing in, designing for a remote, video quality, subscriptions and the store for each platform.October 21, 2026 · 5 min read
VideoHow to move your fitness videos off Vimeo OTT without losing subscribersA step-by-step plan for moving a fitness video library, member accounts and subscriptions into your own branded app, with no gap in members' access.October 21, 2026 · 5 min read
RetentionWhy members cancel fitness app subscriptions, and the warning signs to watchWhere fitness app members drop off, the early signs in your data weeks before a cancellation, and what to do for each group while they're still paying.October 21, 2026 · 5 min read
MessagingHow often should a fitness app send push notifications?Push frequency for fitness and health apps: a weekly cap, reminders versus marketing, quiet hours, asking permission, and signs you're sending too much.October 21, 2026 · 4 min read
Member dataWho owns your member data? Questions to ask an app platform before you signWhat to ask about member data before picking a fitness or health app platform: exports, whose name it's stored under, health data, and leaving.October 21, 2026 · 4 min read

Planning a fitness app?

A 30-minute call with the people who would build it. Bring your questions, your video library, or just the idea.