Member history
Workouts, classes, payments and pauses since the day a member joined, kept in one timeline that Cortex reads before each message.
CortexAI marketing
Cortex decides which members to message, and when
Cortex reads each member's workouts, classes, payments and pauses, then decides whether to message them, what to say, on which channel and at what time. Someone who skipped three classes gets a different message from someone on a 21-day streak.
Cortex · four members
Four example members and what Cortex does with each
Each decision shows the reason behind it. For Sam, the member who has gone quiet, the decision is to send nothing.
cortex · what it would do
Riley — day 2 of trial. Signed up Tuesday. Finished the intro workout. Looked at annual pricing. Set a goal of 4 workouts a week. Cortex decision: SEND — In-app · next time Riley opens the app. Message: You set 4×/week. Here's a plan that makes week one feel easy. Why: Riley looked at annual pricing and set a goal in the first two days. Help Riley keep going. Don't sell yet.
Marketing work your team no longer does by hand
A next step for each member
Send a message, wait a day, switch channel or send nothing. Cortex makes that call one member at a time.
Send times per member
Cortex tracks when each member usually opens the app and sends close to that time. Maya trains at 7 PM, so her push goes out at 7:12.
Quiet hours and message limits
You set quiet hours and a weekly cap, such as three messages. Cortex stays under both, and sends less to members who have started ignoring messages.
Written in your brand's voice
Cortex writes each message in the tone you set and checks it against your rules before it goes out.
Message versions, tested
Cortex sends two versions of a message to split groups, keeps the one more members open and drops the other.
Brand voice
The same message in four brand voices
Pick a member and one of four example brands. Cortex writes the push in that brand's tone, then checks it against the brand's word list and your sending limits before it goes out.
cortex · brand voice
Member
Brand
push to Jordan
Your bootcampnow
Three drills missed, recruit
Formation is 6 AM tomorrow. Your spot is held. Report at 5:55.
tone
Short commands in the present tense. Members are recruits.
words we use
- recruit
- drill
words we never use
- maybe
- sorry
checked before sending
- Passed:Weekly cap1 of 3 this week
- Passed:Quiet hours 9 PM – 8 AMsends 12:10 PM
- Passed:Banned wordsnone found
retention lift
38%
more members staying, on average, across live apps
choices a day
4.2B
each one about a single member
devices reached
120M+
phones, TVs and watches
uptime
99.99%
over the last 12 months
What happens before a member hears from you
- 01
Reads the member's history
Workouts, visits and payments, up to the minute.
- 02
Lists the options
Which message, which channel, what time, or no message.
- 03
Checks your limits
Quiet hours and weekly caps are checked before anything is sent.
- 04
Records the result
Whether they opened it, booked a class or cancelled goes into their history for the next decision.
Autopilot
Campaigns that run toward a goal you choose
Pick a goal, such as converting more trials or winning back lapsed members. Cortex starts the campaigns, pauses the ones that aren't moving the number and sends more through the ones that are. Your team doesn't have to manage them day to day.
Autopilot on, with the goal of fewer cancellations. Cortex runs five campaigns: welcome, win-back and check-in, streak save, and upgrade, which is paused. It is sending more through win-back and check-in. Retention is up 38 percent, messages sent down 24 percent and revenue up 19 percent, with four campaigns improved overnight and no staff time.
With autopilot on, Cortex starts five campaigns and tracks what each one does to retention, message volume and revenue.
Keep more of the members you already have
We move your members over for you · HIPAA-ready