PulseRevenue & retention

Know who is about to leave, and why

Pulse is your reporting: visits, revenue and the members whose attendance is dropping. Type a question like “why did cancellations go up?” and it answers with a chart, the members involved and a suggested next step.

Ask Pulse

Questions in plain English, answered with a chart

The answer comes with the chart, the members behind it and outreach you can approve. You don't have to build a report first.

Asked “Why did members cancel last month?”, Pulse answers: Cancellations jumped 11 days ago. 71% came from members who stopped showing up the week before. Cortex is already sending win-back messages to 2,340 members who look ready to quit. Stopped coming: 71%, of members who cancelled. Days to cancel: 11, typical, after the last visit. Still savable: 2,340, contacted tonight.

What Pulse shows you

Who is drifting away

Pulse flags groups of members whose visits are dropping, like the 6 a.m. regulars who have missed two weeks, before they cancel.

Where members drop off

See where people stop, such as the end of the free trial or the week after a price change, with a list of the members you can still contact.

What makes money

See which classes, programs and campaigns bring in revenue, and which ones only look busy.

What a new member is worth

Three days after someone joins, Pulse estimates what they'll spend in their first ninety days. That tells you how much you can spend to sign up the next one.

Retention

The week new members usually stop coming

Each row is a month of new members. Each column is a week after they joined. Where the color fades, members stopped coming. If it fades in week three every month, week three is when to contact them.

New members by monthWeeks since joining
Share of each month's new members still active, week by week

Darker means more of that month’s members are still coming.

more members kept

38%

on average, across the apps we run

decisions made daily

4.2B

about which member to contact, and when

stalled sign-ups saved

68%

telehealth patients who stopped mid-intake, brought back

uptime

99.99%

over the last 12 months

From a question to outreach

  1. 01

    Ask in plain English

    Type the question the way you'd ask your manager.

  2. 02

    Get the answer

    The chart, the number and the members behind it, all in one place.

  3. 03

    See the suggestion

    Each suggestion shows the numbers behind it, so you can check it before you say yes.

  4. 04

    Approve it once

    Say yes and Cortex messages those members and keeps following up.

Talk to us about Pulse

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