Changing a plan's price
How to change what a plan costs, and what to check before you tell members.
Prices are set up with your account team, so changes go through them too. Send them the plan, the new price and the date you want it to start.
Before you change a price
- Ask your account team what happens to members already on the plan. Subscriptions bought through the App Store and Google Play follow Apple's and Google's rules for price changes.
- Decide whether members already on the plan keep their current price or move to the new one.
- Agree the date with your team, so the app and your own announcements show the same price.
Telling members
Tell members before the new price takes effect. Send a message explaining what's changing, when, and what they get for it. You can write it yourself, or have Cortex draft it in your brand voice for your team to review before it goes out.
After the change
Watch cancellations over the next few weeks. In Analytics, Pulse shows where members drop off, including the week after a price change, with a list of the members you can still contact.
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