The AI platform behind some of
the world's biggest fitness apps
We build your app for phone, TV and watch, and run the console where Cortex handles your member marketing.
120M+
Phones, TVs and watches running apps we've built.
$1.63B
In revenue generated through apps we've built.
8 platforms
iPhone, Android, Apple TV, Roku, Fire TV and more.
AI that handles your member marketing
Cortex looks at each member's workouts, payments and pauses, then sends a message, waits a day, or sends nothing. Your team sets the rules and approves the campaigns.
More about CortexCortex
4.2B
Decisions a day across the apps we run, each one about a single member.
- SendLeo M.In-app, next openOne workout from a 21-day streak
- WaitPriya S.Wait a dayOpened yesterday's message
- SendJordan T.Win-back emailNo visit in 14 days
- HoldSam K.No messageIgnored the last three
- SendMaya R.Push at 7:12 PMUsually trains at 7 PM
Example members.
Try it
Pick a member to see what Cortex would send them
Riley — day 2 of trial. Signed up Tuesday. Finished the intro workout. Looked at annual pricing. Set a goal of 4 workouts a week. Cortex decision: SEND — In-app · next time Riley opens the app. Message: You set 4×/week. Here's a plan that makes week one feel easy. Why: Riley looked at annual pricing and set a goal in the first two days. Help Riley keep going. Don't sell yet.
Send times per member
Each member gets messages at the hour they usually open the app.
Limits you set
Quiet hours and a cap on how often anyone hears from you. Cortex stays under both.
Written in your voice
Messages follow your brand's tone and word list, and your team can review them first.
Results across the apps we run
Averages from apps running the full platform.
38%
higher 90-day retention once the AI handles member outreach
3.1x
more workouts logged per member in the first month
4.9
average App Store rating across the apps we run
Apps we've built
Apps members use every day
A boxing program on Apple TV, a celebrity trainer's workout app, a women's fitness subscription and a GLP-1 weight-loss tracker. These are screens from apps we designed and built, and still run for our clients.
What goes into an app
Boxing and self-defense
iPhone · Android · Apple TV
Celebrity-trainer training app
iPhone · Android
Women's fitness subscription
iPhone · Android · TV
Legacy trainer video library
iPhone · Android
Weight-loss and medication tracker
iPhone · Android
What's in the console
Your team logs in to one place to manage members, messages, revenue and, if you offer it, telehealth. Type a question and the console answers with the numbers behind it.
Showing the answer to: Why did members cancel last month?
Cancellations jumped 11 days ago. 71% came from members who stopped showing up the week before. Cortex is already sending win-back messages to 2,340 members who look ready to quit.
Stopped coming
71%
of members who cancelled
Days to cancel
11
typical, after the last visit
Still savable
2,340
contacted tonight
What fewer cancellations would be worth to you
Move the sliders to match your app and the estimate updates as you go.
An estimate to start a conversation. It assumes no new signups and that the members you keep cancel at the lower rate afterward. The 38% default is the average retention lift across apps on the full platform.
What happens each time a member does something
A workout, a missed class, a payment or a pause starts the same loop. Across the apps we run, that adds up to 4.2B decisions a day.
- 01A member does somethingFinishes a workout, skips a class, pauses billing or opens the cancel page.
- 02Cortex picks a next stepSend a message, wait a day, switch channel or send nothing.
- 03Your limits are checkedQuiet hours, the weekly cap and your brand's word list come first.
- 04Signal sends itPush, email, text or in-app, close to the time that member usually opens the app.
- 05The result is savedOpened, booked a class or cancelled. It goes into the member's history for the next decision.
How we work
The same in-house team designs, builds, launches and runs your app.
01
Design
We design the app around your brand, your programs and how your members train.
02
Build or move
One team builds the phone, TV, watch and web versions. If you're on another platform, we move your members, videos and billing over.
03
Launch
We handle the app store submissions, set up subscriptions and run the servers.
04
Run
After launch we host it and ship the updates. Your team runs the business from the console.
Questions owners ask us
Anything else, email us at info@clickdigitalinteractive.com
Who owns the member data?
You do. Member records, activity and content belong to your business, and you can take a full copy whenever you want. The app goes into the stores under your brand, and we build and run it for you.
What does it cost?
It depends on how many members use the app, how much of the platform you need, and whether we're building the app as well. After a 30-minute call we send you a price in writing.
How long until we launch?
We give you a launch date before we start. We have scalable teams to meet any deadline.
We're already on another platform. What does moving involve?
Our team does the move: members, videos, subscriptions and billing history. Your old system keeps running until the numbers match, so members don't lose their history or their subscription.
Where does it all run?
On Google Cloud. We've run our own infrastructure since 2012, and health data is handled to HIPAA standards.
Talk to us about your app
A 30-minute call with the people who would build it. Bring the app you have now, or just the idea.